Wholesale Price Calculator for Amazon: Landed Cost to Real Net Margin

Amazon wholesale has one rule that catches out almost everyone coming from another kind of selling: you don't get to set your price.

You're sharing a listing with other sellers. The price a buyer sees is whatever the Buy Box says that day, and you can't push it up a dollar to save a thin margin. So your whole profit is set in one moment, before you sell a single unit: the price you agree to pay your distributor. Pay a little too much and you're stuck with it. The deal is already done.

That's why the math you do before you buy matters more here than almost anywhere. A wholesale price calculator does it for you. It takes the price on a distributor's sheet, adds up every fee Amazon and your supply chain will charge, and shows you what you'll actually keep while you can still say no.

So let's run that math the right way, from what a unit really costs you down to what you actually pocket.

What Is Landed Cost? (Start Here, Not the Price Sheet)

Landed cost is what it really takes to get one unit into an Amazon warehouse, ready to sell. Start with your buy price from the distributor. Add the freight to ship it in. Add prep and packaging. Add duties if you're importing. Add Amazon's inbound placement charge.

The supplier's quote is only the first line of that. A unit that costs $10 on the sheet might cost you $10.50 or $11 by the time it reaches a warehouse. Get this number right, because everything else is built on top of it. And if reading a supplier's price sheet still confuses you, start there first.

Amazon FBA Fees in 2026: The Full Stack

Once a unit sells, Amazon takes its cut in more places than most sellers expect. Here's the full stack in the US, as of 2026. Know each line, because a good calculator subtracts all of them.