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Verification proves a supplier is real. It doesn't prove they can deliver. Here's how to test a supplier's fill rate, ETA accuracy, communication, paperwork, and problem handling with one small order, before you bet a five-figure PO on them.
One supplier email can end your best-selling product overnight. Learn why single-supplier dependency is the most common cause of wholesale business failure and what to do before it happens to you.
A new distributor's prices look too high? You are probably on their lowest tier. Here is how to read the sheet, spot the real cost, and earn better pricing
Learn how to negotiate wholesale pricing the right way. When to ask, what to ask for, and how to push for better terms without damaging the distributor relationship, you need to keep growing.
Your best SKU probably depends on one supplier, and that's a single point of failure. Here's how to build a three-supplier bench: a primary for volume, a secondary kept warm, and an emergency source approved before you need it.
Distributors typically verify your business entity, EIN, resale certificate, and business history. Beyond documents, they assess your expected order volume, how you plan to sell (including which channels), your knowledge of the brand and its pricing policies, and the professionalism of your first contact. The evaluation is as much about fit and risk as it is about paperwork.
The questions every Amazon wholesale seller should ask a distributor before placing a first order—covering landed cost, invoice quality, MAP policies, stock reliability, and lead times.
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